Andres Martin’s cognitive decline “sprung out of nowhere” about five years ago when he was 17, says his older sister, Magala ’17. He gradually went from being a healthy teen to not speaking, not sleeping, and barely moving. “He had what they call a cognitive collapse,” says Pedro Martin, the oldest of the three Martin siblings. “The front part of his brain stopped working efficiently.” The family tried well-known hospitals but nothing seemed to work. Eventually, a doctor recommended the Brain Treatment Center (BTC) in Newport Beach, California. Affiliated with the USC Neurorestoration Center, the BTC developed what it calls Magnetic e-Resonance Therapy, an individualized, noninvasive treatment that aims to help the brain’s communication networks function better, potentially providing a number of health benefits, from better sleep to reduced stress to clearer thinking and more. For about nine months, Andres received treatments, and he steadily improved. The family was so impressed with the improvements in Andres that they talked about opening a facility in Mexico. Magala, then a second-year student, put together a business plan with the help of her Babson professors, and in the summer of 2014, her parents presented to the BTC board. “They loved it, and we bought a license,” she says. Magala wanted to help the family launch its venture. So instead of heading back for her junior year, she took a year off to work with her brother, Pedro, and mother to set up operations. In the fall of 2014, the Martins opened a BTC in Mexico City, followed by another in Monterrey. Currently, Pedro runs both BTCs along with their mother, who serves as CEO. Magala helps with finances but has taken a full-time job with Tim Hortons, the Canadian restaurant chain. “It’s my ultimate goal to go back. I just thought that I needed a better foundation,” she says. “Working with my family, we have a good relationship. It’s also very heartwarming to be a part of this.” Link in bio.
As the founder of EvoLve, a senior housing company in the New England area, Ed LaFrance '95 has made it his mission to create positive change in the senior care industry. From the food on the table to the architectural design of their facilities, EvoLve hopes to create a comfortable and respectful home for society's elders. “I’m not concerned about someone being a competitor,” says LaFrance. “I’m concerned about the future for our elders... They need an advocate. They are one of the two bookends of our society, the other being children. They have to be properly cared for.” According to a 2016 report by Harvard’s Joint Center for Housing Studies, the U.S. population aged 65 and over is expected to swell from 48 million to 79 million over the next 20 years. See how Babson alums are working to provide affordable senior housing to future generations. Link in bio.
For Joe Carella '89, senior housing is a passion and a driving force in his work. Founder of of the Scandinavian Living Center, Carrela also hopes to set an example that influences other senior residences. A believer in the power of community-centered living, he has given lectures and written books to spread the word about the topic. “I will talk to anybody about this,” he says. “I’m hoping people who observe what we’re doing will then take it with them.” According to a 2016 report by Harvard’s Joint Center for Housing Studies, the U.S. population aged 65 and over is expected to swell from 48 million to 79 million over the next 20 years. See how Babson alums are working to provide affordable senior housing to future generations. Link in bio.